App Design Research

As I am making an app aiming at Primary School students, I decided to take a look at existing apps to help me gain an understanding on what designs, features and attributes help attract this target audience to these apps and how I can also implement some of these conventions in my own project to make it effective.

Example 1

This is the front page of an app I found online called 'Curious George - Curious About Shapes & Colors'. From this simple piece it only uses a primary colour (yellow) as its background. I feel this is because it makes it look bright and subconsciously makes the user fall in this frame of mind. I also notice that they have used different font patterns and font colours for the title of the app. I believe this is to keep the user engaged as it doesn't bore them with the same style throughout making it standout a bit more and making it more intriguing for the user.

Example 2

This is a page inside another app I managed to find online although I wasn't able to discover the actual name of it. From this piece I can see it is showing the 'HEY DIDDLE DIDDLE' Primary School poem. I noticed it uses fictional cartoon characters to help connote the poem; for example there is a cat playing a violin - this connects with the poem line 'the cat and the fiddle'. Another example in this one is 'the cow jumped over the moon' - with the picture of the cow about to land after jumping over the moon. This shows that it is always powerful to connect the message trying to be conveyed with the power of imagery that connects with it.